November 21, 2007

Simon Leung’s “Death of Google Adwords”

It’s being pushed by heavyweights like Joel Comm today. Leung once worked for Google in the AdWords department, so that really helps his sales pitch. And the initial “report” is only $2. Is he giving away a valuable product so as to build a list of loyal fans who will buy his next report for a higher price? Almost - all that’s missing is the valuable product. His $2 “report” takes 34 pages to tell us that Adwords marketing has become more difficult lately, and to survive you more than likely need to increase your knowledge and skills in this area.

Few who heard of this report will find any use for it. As an introduction to this “Recognized expert among the top Internet Marketing gurus” (his words), I’m not inclined to buy his Adwords Heroes report, the actual report he is promoting. If this “Death of Google Adwords” is the teaser, I’ve had a good laugh for $2.

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